Dela Press Series: Economics, Business and Management

FUNCTIONS OF MARKETING OF INNOVATION IN INNOVATIVE DEVELOPMENT OF INDUSTRIAL CORPORATE STRUCTURES

Anna A. Obotnina — Sun, 07 Dec 2025 00:00:00 +0000

The article reveals the problems of marketing of innovation as a significant tool in raising the commercialization level of research and development and technologies of industrial corporate structures. Based on the results of theoretical analysis, the role of marketing of innovation in the development of the innovation process is characterized. Three significant functions of marketing of innovation are identified and described: predictive, strategic and activator. The essence of ESG marketing and human-centricity in the innovation process development is revealed. Recommendations are given for the development of marketing of innovation in industrial corporate structures.

SUSTAINABLE DEVELOPMENT OF THE URBAN ECOSYSTEM BASED ON THE METHODOLOGY OF STRATEGIC MANAGEMENT ZONES IN THE DATA PLATFORM ECONOMY: DEVELOPMENT OF THE PROJECT IDEA

Guzel Isaevna Gumerova, Elmira Shamilevna Shaimieva — Sun, 07 Dec 2025 00:00:00 +0000

The paper focuses on increasing the energy intensity of the current technological order through issues related to the utilization of human performance in Russian cities (individuals, organizations). Of particular importance are environmental issues, the possibility of developing waste–free industries, and closed–cycle industries, which, in general, form a closed-cycle economy in the region. The characteristic of this economy is the renewable resources. The search for technical, technological, organizational and managerial answers to this question (how to organize the renewable resources in each specific region, production site) contributes to the development of the region's economy using new management technologies and new factors of production.

TRANSFORMATION OF THE ROLE OF INFRASTRUCTURE DURING CRISIS PERIODS AS A FACTOR OF ECONOMIC SYSTEM RESILIENCE

Mon, 09 Feb 2026 00:00:00 +0000

This study examines the transformation of the role of infrastructure during crisis periods from the perspective of a systems approach to the analysis of economic resilience in the context of the global shocks of 2020–2024, with particular attention to the conceptualization of the phenomenon of functional dualism in infrastructure systems manifested in the simultaneous activation of primary and auxiliary target functions under emergency conditions. The study is grounded in an empirical analysis of statistical data from the World Bank, OECD, and International Monetary Fund for the period 2019–2024, covering infrastructure investment dynamics across 142 countries, with total projected investment exceeding USD 106 trillion through 2040. The central hypothesis holds that digital infrastructure has evolved into a meta-infrastructure system capable of sustaining the functioning and reproduction of all other infrastructure types. Crisis infrastructure, defined through the creation of mechanisms to counter external negative impacts, is incorporated within the productive, informational, social, technical-technological, and organizational infrastructure types. During crisis periods, all infrastructure types are mobilized within a constrained spatiotemporal continuum and a specific societal context emerging as a response to the crisis: through the deployment of all NBICS-convergence tools and technologies, reserve financing, and the concentration of human and material resources.

PERSONS WITH REDUCED MOBILITY IN CONTEMPORARY KYRGYZSTAN: ASPECTS OF SOCIAL INEQUALITY

Zhamal Kedeibaeva, Gulnaz Mametova, Nilufar Bakhramzhanova — Mon, 08 Jun 2026 00:00:00 +0000

Analysing the situation of persons with reduced mobility in the context of social inequality requires, first and foremost, clarification of the conceptual framework. The central concept is that of "persons with reduced mobility" (PRM). PRMs are defined as individuals who experience difficulty moving independently, obtaining necessary services, accessing information, or navigating their physical environment. This category includes persons with disabilities, individuals with temporary health impairments, pregnant women, older persons, and parents with prams, among others.