Dela Press Series: Economics, Business and Management https://dpcsebm.delapress.com/index.php/dpcsebm <p>Welcome to the <em>Dela Press Series: Economics, Business and Management</em> — an Open Access, peer-reviewed publication dedicated to advancing research in all areas of economics, business, and management sciences. The series highlights current trends, innovative approaches, and practical insights across a wide range of disciplines, providing researchers worldwide with a dynamic platform for the dissemination of high-quality scholarly work. <a href="https://dpcsebm.delapress.com/index.php/dpcsebm/about">Read more</a></p> en-US a.muhlbach@delapress.com (Anna Muhlbach) welcome@delapress.com (Teresa Novak) Mon, 27 Oct 2025 00:00:00 +0000 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 FUNCTIONS OF MARKETING OF INNOVATION IN INNOVATIVE DEVELOPMENT OF INDUSTRIAL CORPORATE STRUCTURES https://dpcsebm.delapress.com/index.php/dpcsebm/article/view/215 <p><span style="font-weight: 400;">The article reveals the problems of marketing of innovation as a significant tool in raising the commercialization level of research and development and technologies of industrial corporate structures. Based on the results of theoretical analysis, the role of marketing of innovation in the development of the innovation process is characterized. Three significant functions of marketing of innovation are identified and described: predictive, strategic and activator. The essence of ESG marketing and human-centricity in the innovation process development is revealed. Recommendations are given for the development of marketing of innovation in industrial corporate structures.</span></p> Anna A. Obotnina Copyright (c) 2025 Dela Press Series: Economics, Business and Management https://dpcsebm.delapress.com/index.php/dpcsebm/article/view/215 Sun, 07 Dec 2025 00:00:00 +0000 SUSTAINABLE DEVELOPMENT OF THE URBAN ECOSYSTEM BASED ON THE METHODOLOGY OF STRATEGIC MANAGEMENT ZONES IN THE DATA PLATFORM ECONOMY: DEVELOPMENT OF THE PROJECT IDEA https://dpcsebm.delapress.com/index.php/dpcsebm/article/view/217 <p><span style="font-weight: 400;">The paper focuses on increasing the energy intensity of the current technological order through issues related to the utilization of human performance in Russian cities (individuals, organizations). Of particular importance are environmental issues, the possibility of developing waste–free industries, and closed–cycle industries, which, in general, form a closed-cycle economy in the region. The characteristic of this economy is the renewable resources. The search for technical, technological, organizational and managerial answers to this question (how to organize the renewable resources in each specific region, production site) contributes to the development of the region's economy using new management technologies and new factors of production.</span></p> Guzel Isaevna Gumerova, Elmira Shamilevna Shaimieva Copyright (c) 2025 Dela Press Series: Economics, Business and Management https://dpcsebm.delapress.com/index.php/dpcsebm/article/view/217 Sun, 07 Dec 2025 00:00:00 +0000