Integral approach to assessing the quality of trade services using qualimetry methods
Keywords:Qualimetry methods, Quality assessment, Trade services, Customer service in sales, Quality indicators
The article studies certain types of qualimetry as a method of quality analysis. The scientific works of Russian and foreign scientists considering the features of qualimetric analysis methods application were studied. The study reveals that the methods of qualimetry in
assessing the quality of trade services are poorly covered in scientific works. The article determines the directions of quality assessment, including economic and social components of trade services. The author proposes an approach to assessing the quality of trade services using qualimetry methods and indicates estimated parameters and expected results. The novelty of the research lies in the developed approach to determining the parameters characterizing the quality of a trading service for evaluation using qualimetry methods. The author suggests an approach and describes a methodology for calculating an integral indicator characterizing the quality of a trading service from the standpoint of its economy and social significance. In the calculations, the author focuses on indicators of the social effect and cost-effectiveness of trade services.