Strategy for the development of small and medium-sized businesses in the ecosystem of the region
Keywords:Small and medium-sized businesses, Innovative development, Digital ecosystem
In times of crisis there is a need to incorporate management mechanisms that allow strategic use of the region’s ecosystem and entrepreneurship potential. Today many entrepreneurship agents carry out business processes chaotically, traditionally managing their resources without considering the innovational components of the ecosystem. There is a need for a strategy created on the basis of achievements and development of scientific theories, which will align the spontaneous chaotic nature of the entrepreneurial cluster and strengthen its vector impulse in increasing the activity of the economy of the territory. The aim of the study is to create a modern strategy for the development of small and medium business on the basis of the study and development of scientific theories and ideas, to create the strategy to study the state and trends of entrepreneurial activity of the region and its ecological environment. Methods: management theory, strategic management theory, systems analysis, methodologies of SMB growth poles strategy in regional systems, development of regional ecosystems, conceptual approaches to entrepreneurship development strategy, concepts, and models of entrepreneurship ecosystem theory. Results and novelty: The strategy of small and medium business in the region proposed in the work is based on the study of theories, methods and analysis of the role and performance trends of small and medium business (SMB), which determined its priority as a propulsive cluster of the regional economic system. The application of platform strategy for SMB development allows increasing the propulsiveness of the SMB cluster in the ecosystem of the region.